KFC – Viral Advertising
The “KFC Double Down” sandwich. A sandwich that has no bun, instead two pieces of deep-fried poultry with bacon as well as cheese sandwiched in the center.
That being claimed … My guess is that KFC couldn’t care less if this food selection product sits on the menu for 1 week or 1 year.
I’m suspecting this sandwich was created for the large explosion of viral exposure that would certainly happen once it really strikes the menu. This viral direct exposure means KFC as “FREE MARKETING”. It’s a classic situation of “any kind of exposure excels direct exposure”. Albeit this moment it comes at the price of the countless people who decide to take in one or 8 of these then egg on already existing health problem completely to the Emergency Room with a 7 natural herb as well as spiced laced course into our worn medical system.
Exactly what makes it different types of compared to various other non-healthy menu products?
When a worker at a McDonald’s created the calorie packed Big Mac in the 1970’s, the intent was not to block Google searches, Facebook condition updates, and tweets with the term “McDonald’s Big Mac”. The intent regarding produce a delicious food thing that would certainly offer.
I might be 100 % wrong … But this is my assumption on how the “KFC Double Down” was produced: A number of people at an advertising and marketing firm pondering … “exactly what could we do to produce massive viral publicity for the KFC brand name”. An advertising promotion stunt of some sort … With reports of this sandwich moving online by residence chefs for years … A light bulb likely went off … “THAT ‘S IT!”.
The amount of buzz that would be created from such a sandwich being released to the general public on mass scale would certainly be massive! They wouldn’t even need an insane marketing campaign to support it. It would certainly run itself – conserving countless dollars and also offering KFC lots of free direct exposure.
This is why my gut tells me that KFC couldn’t care less if these things offer or otherwise. They understand that by advising folks of the KFC brand name, they will certainly get bodies in the stores – which either wish this product or merely desire a taste of the initial dish as well as some neon mac also, cheese. They are getting these bodies in the door with-out shelling millions in marketing because most of the exposure comes from Facebook and twitter. They acquire individuals chatting amongst friends disputing if this thing is “Safe to consume” or if “its right for KFC to offer it”, which results in “all this broach KFC makes me starving, lets go there for supper”.
Strictly from a marketing standpoint … Checkmate to KFC … Fantastic advertising and marketing action. To the detriment of millions of Americans that could not state “NO” to meals that misbehaves for them … they will certainly be one mouthful closer to a trip to the Emergency Room.